About Avocouture by Avocado
Avocouture, previously known as Avocado, is an indie lingerie brand that has been operating in the lingerie market for over 20 years.
Avocado is transforming – and yet it remains itself! After the frenzy of rebranding, creating a new collection, and a new online store, AVOCOUTURE by Avocado, the founder explains what makes her genuinely passionate about lingerie.
Avocado is over 20 years old. From the beginning, I create underwear for women with full busts. I know the meaning of comfort and support which is a must to make a perfect D+ bra.
20 years ago, underwear in sizes larger than C, was only available in a very limited range, and, what is even worse, had a specific character. Its design shouted: I’m solid! I am like orthopedic shoes next to high heels – practical and good for health. Only underwear in standard sizes was beautiful and sensual.
And yet fabric does not necessarily have to be thick to be strong, and the bra cups do not necessarily need to be armored with a sponge to support the breasts well.
My idea was to create underwear that would look as delicate as possible and, at the same time, would really support bigger breasts.
I understand lingerie as a beautiful object that evokes pleasure: close to the skin, silky to the touch – object of sensual beauty. From the simplest designs to the boldest ones, I make sure they are harmonious and no element of them is redundant. I love deconstructed cups and clean lines – they add contemporary touch to classic embroideries or lace, whilst making basic pieces look sexy and interesting.
Underwear such as ours requires excellent basic materials – straps, knitted fabric for the back of the bra, fasteners, and accessories. We use high-end embroideries and lace. It also requires a tremendous amount of work and manual skills that need to be put into the making of each bra. Most of our lingerie is made in an atelier in Poznań. All things are cut out and sewn by hand. Because our patterns are complicated, it takes an average of nearly 2 hours to sew each bra, and the most time-consuming one may take a seamstress even 5.5 hours.
My ambition is not to please everyone, but the visual aspect of our underwear is extremely important to me. On the other hand, I would never feel happy with lingerie that only looks beautiful, but is not suitable for wearing. How to focus on life’s little pleasures in uncomfortable clothes that pinch or need to be checked upon constantly?
How to have the time of our lives in ill-fitting lingerie?
